Founded in 2016, Fitness Ventures has grown to become one of the fastest-growing and top-performing franchisees in the Crunch Fitness system. The company currently owns and operates 49 locations across 27 states, with several more in development. Fitness Ventures is one of the largest holders of territory rights within the Crunch system.
In March of 2020, Prospect Hill Growth Partners took a majority ownership stake in the company. Prospect Hill, a Boston-area private equity firm, focuses on operational value creation in middle-market growth companies. In 2024, Fitness Ventures was acquired by Meaningful Partners, a firm with offices in Los Angeles, CA, and Austin, TX, that invests in purposeful consumer businesses. Meaningful Partners has a history of investing in brands, products, and platforms that promote health, performance, and well-being and will be an excellent partner to Fitness Ventures as they continue to execute on their de novo and M&A growth strategy.
NO JUDGMENTS, NO LIMITS
The No Judgments Philosophy is a point of view that promotes diversity and acceptance; that creates a warm, welcoming environment for members; and that puts members at ease where other gyms don’t. At CRUNCH there is a premium placed on individuality because we recognize that there is no one type, no one way and no one goal. Because the CRUNCH brand is so compelling, because our No Judgments Philosophy is so resonant and because the value we offer is so apparent—our members find our value proposition hard to pass up.
As an organization, Fitness Ventures has established a culture that is focused on providing a member experience that is second to none—but just as importantly we focus on ensuring that our team members are provided a work environment where they can be successful. Our team members are charged with making a difference in that members life every day. Regardless of the goals that they have set for themselves while at CRUNCH—we want to help them on their personal fitness journey.