Brian Hibbard currently serves as the President and Chief Executive Officer for Fitness Ventures LLC and is also the majority shareholder in the company. For the past 15 years, Mr Hibbard has served as President and Founder of South Beach Tanning Company (SBTC), overseeing the development of the original prototype location to the operation of a multi-million dollar company with approximately 50 locations in 9 different states.
Prior to founding SBTC, Mr. Hibbard has a background as a Certified Public Accountant working for the largest firm in Central Florida. He has served a tax consultant to large expanding companies, specializing in utilization of Section 179 and bonus depreciation deductions.
A son of a family fitness enthusiast, and a fitness enthusiast himself, Mr Hibbard has found a unique opportunity to develop the CRUNCH Fitness brand through his passion of the industry. Hibbard also serves on the CRUNCH Franchise Marketing Committee, advising on the use, allocation and deployment of the National Marketing and Advertising Fund.
Mr. Armatas has spent the majority of his life around fitness and fitness operations. His career started his career as a Program Director in the YMCA and within a few years was promoted to Chief Operating Officer of the Tampa & Pasco County Metropolitan Area YMCA. He oversaw the development of program and membership initiatives for a $28 million dollar operation that included 11 YMCA’s facilities and over 50K members. He also oversaw the Marketing, Communications and Human Resource Departments and oversaw the staff development for 14 direct reports.
Mr. Armatas left the YMCA to open FASTSIGNS Locations in 1999 and successfully owned and operated the 4th largest franchise unit in the FASTSIGNS system before selling in 2007. In 2008—Mr. Armatas opened a Franchise Sales company and successfully helped multiple franchise brands develop a sales process and assisted them in franchise unit growth. In 2012—he saw an opportunity to help franchise systems with organic lead development and has built a successful digital marketing company that focuses primarily on franchise systems from 4 - 80 units.
Mr. Armatas joined Brian Hibbard in 20016, as a minority shareholder to open a CRUNCH Fitness Franchise in Athens, GA. The partnership continues to open locations throughout the US.
Kaylyn Minyard serves as the Executive Assistant to the CEO. After graduating from Northern Arizona University, Kaylyn initially went to work in the field of Developmental Psychology. She began working for Brian Hibbard in 2013, opening one of the largest and highest volume South Beach Tanning Company locations.
Soon after the successful launch of the this location she relocated to Orlando to join the SBTC corporate team. She has served in District Manager, Corporate Trainer, and Franchise Liaison capacities with oversight of both corporate and franchise locations. While initially maintaining her role in SBTC, in 2016 she also began working with Fitness Ventures beginning with the opening of the first Crunch location, overseeing the technical implementation and oversite of management as it pertains to the tanning department.
Her unique understanding of successful franchise frameworks, best franchisee practices, managerial experience, and her longstanding awareness of Brian's goals and visions from both a corporate and franchise standpoint have made her a trusted asset to both Brian and the Fitness Ventures team.
Mr. Thomas brings a variety of past work experience to his position. He has worked in the fast food industry, retail and automotive industries and telecommunications sales. After years in sales, leadership and management he used his broad experience and followed his heart and his recreational passion for fitness and began his career in the fitness industry. He has spent the last 10 years developming personal trainers and helping members reach their personal fitness goals.
Calvin Armatas is originally from Tampa, FL. He graduated from Stetson University with a B.A in Business Administration in 2016. Calvin did an internship with the Kansas City Royals Ballpark Operations Division and with the Stetson University Football Team as part of their Football Operations. He has also spent time with South Beach Tanning Company -- training on tanning operations.
Calvin was the first staff person hired by Fitness Ventures LLC and helped open the Athens, Georgia location. Calvin was soon promoted to General Sales Manager and just recently has been named Director of New Club Openings. Calvin is first on the ground and responsible for the hiring of all pre-sale training of sales staff (Street Teams) and devises the outreach program to to drive awareness prior to the Pre-Sale Center opening.
Calvin also provides ongoing training and support of the membership services desk at our open locations.
Hiba Abduljawad brings a well-rounded and strategic marketing background to Fitness Ventures. Hiba has been fortunate to have had the opportunity to develop a well-rounded skill set that includes local sustainability programs, branding/awareness, marketing intelligence, shopper and retail marketing, product launches, pricing and margin setting, product portfolio creation, media buying & planning, social media, and creative layout/design etc. Hiba’s skill set is balanced out by successful work experience in all ATL and BTL fields with specialization in 360 °grass root campaigns including newsprint, magazines, direct marketing, creative design, audience research and of course also product launches and market penetration.
Being fluent in German, English, Arabic and French as well as having strategically operated and managed campaigns in over 35 countries simultaneously, Hiba developed a multi tasked skill set that will enable her to effectively grow our social and strategic marketing plan as we grow.
Jenny was hired as the Group Fitness Coordinator for our Athens Club and was presented with the prestigious East Coast Coordinator Award in her first year with CRUNCH. She currently provides ldeasership and support to all coordinators in our system as a Regional Group Fitness Manager.
Patti joined the Fitness Ventures LLC team in 2016. She also oversees South Beach Tanning Company since 2004. She has over 30 years of experience in providing professional services across a broad range of finance areas, audit, business process, payroll, audit and financial reporting.
Prior to joining Fitness Ventures, LLC and SBTC Patti worked with CPA firms for 17 years as a Senior Tax Accountant.