Hiba Abduljawad

Chief Marketing Officer

Hiba Abduljawad serves as Chief Marketing Officer of Fitness Ventures, overseeing marketing strategy across 100+ locations in 30+ states. Over nearly seven years with the organization, she has helped scale the business to a national platform through sustained member growth and strategic market expansion.

Hiba brings a global perspective shaped by managing integrated campaigns across 35+ countries, with deep expertise spanning brand strategy, media planning and buying, competitive intelligence, audience research, and creative execution - from large-scale national media to hyper-local grassroots activations. She has also played a key role in advancing the company's AI-powered marketing initiatives, including the development of intelligent automation tools that enhance member acquisition and engagement at scale.

Before joining Fitness Ventures, Hiba built a career executing full-funnel marketing programs across diverse industries and markets. Fluent in English, Arabic, German, and French, she brings a rare combination of analytical rigor and creative instinct to every growth challenge.